ABOUT US

 ORIGINAL® is...a project created on giving back to the community in order to embrace "better days".


We are committed to create lifetime products, while standing for sustainability.

Original ® is more than just a brand; it’s a lifestyle choice that embraces uniqueness, quality, and sustainability. We believe in creating products that serve a purpose and tell a story and foster connections. Our mission is to bring together style, functionality, and social responsibility in everything we do and support

 

All in All, our Mission:

  • Embrace Uniqueness: We celebrate individuality and creativity, ensuring that each product we create reflects our commitment to originality.
  • Promote Quality: products are crafted in Portugal with the highest standards of quality to ensure they stand the test of time. Life-time warranty
  • Champion Sustainability: We are dedicated to sustainable practices, from sourcing materials to production processes, to reduce our environmental footprint.
  • Support Global Causes: A percentage of our sales goes to supporting various global causes.



Values we stand for: 

  • Innovation: Always Forward Pushing boundaries with fresh, cutting-edge designs.
  • Responsibility: Planet First Committed to sustainability for a greener world.
  • Community: Stronger Together Building a tribe that inspires, supports, and grows.
  • Global Impact: Giving Back Supporting global initiatives with a portion of our sales.
  • Original For Awesome Days: Life’s too short for boring. Bringing joy and function to everyday adventures

 

Nowadays, Original® represents the bright side of life and is distributed in the major retail chains, surf/skate and action sports stores, urban and independent retailers in several continents from Portugal to Japan.

 

We stand for the Original people

#ALLINALL, ORIGINAL FOR AWESOME DAYS