Original ® is a Lifestyle European brand specialized in Accessories,Fashion Surfwear/Skate, Streetwear and cool stuff.

The world is full of different shapes and colors.
It is this originality that makes us free, but that keeps us connected with everything around us.

We reinvented the category of premium and stylish lanyards, which was saturated with boring and low-quality materials. We created a unique and fashionable product offering and we are on track to become the international benchmark/reference for high-quality fashionable Lanyards, Keyrings and Original® accessories.

Some Original® products created in the early years became quite famous worldwide.
The spiral stripes design used in apparel and accessories brought the company a huge worldwide success and recognition, and models as Original´s Leis Hawaii® became a standard accessory used by millions of people in their everyday life’s.  Plus, our lanyards/keyring offer with nautic cords – Catch of the Day®, The Catch – have also attracted the preferences of several customers.

But we didn’t stop there! We went further, creating an offer of unique, varied products that from the very beginning have become cult objects worldwide, for their creative design, supreme quality and innovative approach.

Nowadays, Original® represents the bright side of life and is distributed in the major retail chains, surf/skate and action sports stores, urban and independent retailers in several continents from Portugal to Japan.